Marketing Coordinator

Company Summary

At Blue Ridge Behavioral Healthcare, Hope is Spoken Here. Our mission is to provide quality, community-based services that prevent and address mental health disorders, developmental disabilities, and substance use disorders.

We put people first-ensuring every individual is treated with dignity and respect while providing flexible, affordable, and timely services.

Join us in making a meaningful difference in the lives of those we serve as a Marketing Coordinator.

Position Summary/Responsibilities

The Marketing Coordinator role is responsible for:

  • Coordinate and manage agency-wide communications and public-facing media through the development and maintenance of BRBH and community coalition websites and digital platforms.
  • Focus on front-end WordPress development, search engine optimization (SEO), analytics integration, and domain and hosting oversight to ensure websites are user-friendly, effective, and aligned with BRBH goals.
  • Design, schedule, and implement digital and print media across social media and web platforms to support consistent branding, trauma-informed messaging, and grant-funded prevention strategies. Develop and maintain internal systems for content workflows, reporting, and design implementation to support engagement and efficiency.
  • Collaborate with BRBH staff and external partners, including the agency's marketing contractor, to coordinate media campaigns and outreach efforts that reflect BRBH's mission and behavioral health priorities. Use evidence-based strategies and prevention best practices in media messaging to support positive mental health and reduce substance use risk factors across the community.

Hiring Range

The anticipated base salary for this position is $40,679.83 to $50.849.79. Actual compensation offered within this range will be determined based on the candidate's experience, education, qualifications (knowledge, skills, and abilities), geographic location, complexity of role, and other relevant business considerations. We kindly ask that candidates do not discuss compensation until after an offer of employment is extended.

Requirements

  • Education: Bachelor's degree required; Master's degree or equivalent work experience preferred.
  • Experience: Minimum of three (3) years of professional experience in digital communications, marketing, or public relations with a strong focus on website design, management, and social media strategy. Demonstrated experience coordinating digital content and campaigns across multiple platforms and stakeholders, preferably in a nonprofit, public health, or behavioral health setting.
  • Background Check: Fingerprints, State and FBI criminal record reports, drug test, and central registry report will be required upon selection.
  • Safe Driving Record: This position requires transporting clients or driving agency vehicles. Candidates must have a good driving record, which is defined as no more than two moving violations in the last three years and no criminal moving violations in the last five years.

Special Work Conditions

While performing the duties of this job, the employee is regularly required to talk or hear. The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, controls and reach with arms and hands. The employee frequently lifts and or moves up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. Specific hearing required by this job includes normal tones.

Why work at BRBH?

  • Team atmosphere: Our small team works hard to change lives.
  • Work/Life Balance: We have a great Paid Time Off policy - 21 days annually, which starts accruing on your first day, plus 10 paid holidays.
  • We offer great benefits, including VRS (Virginia Retirement System)! Click here for more information: https://www.brbh.org/careers/
  • Stable Employer: BRBH provides multiple programs and services throughout the Roanoke Valley with over 350 employees working to provide quality care to our clients. We are proud to have served our community for over 50 years. BRBH maintains a drug-free workplace and is an equal opportunity employer. This position is located in Roanoke, VA.

EOE Statement

Blue Ridge Behavioral Healthcare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation general identify or expression, or any other characteristic protected by federal, state, or local laws.

Categories: Human Services/ Social Work/ Sociology/ Psychology/ Non-Profit/ Healthcare/ Social Services/ Counseling/ MSW/ BSW