Marketing Coordinator

Blue Ridge Behavioral Healthcare is seeking a creative and mission-driven communications professional to support agency-wide digital communications, media outreach, and branding initiatives that promote behavioral health awareness and prevention across the community.

Hiring Range: $40,679.83-$50.849.79/annually

The Marketing Coordinator role is responsible for:

  • Coordinate and manage agency-wide communications and public-facing media through the development and maintenance of BRBH and community coalition websites and digital platforms. F
  • Focus on front-end WordPress development, search engine optimization (SEO), analytics integration, and domain and hosting oversight to ensure websites are user-friendly, effective, and aligned with BRBH goals.
  • Design, schedule, and implement digital and print media across social media and web platforms to support consistent branding, trauma-informed messaging, and grant-funded prevention strategies. Develop and maintain internal systems for content workflows, reporting, and design implementation to support engagement and efficiency.
  • Collaborate with BRBH staff and external partners, including the agency's marketing contractor, to coordinate media campaigns and outreach efforts that reflect BRBH's mission and behavioral health priorities. Use evidence-based strategies and prevention best practices in media messaging to support positive mental health and reduce substance use risk factors across the community.

Qualifications:

  • Education: Bachelor's degree required; Master's degree or equivalent work experience preferred.
  • Experience: Minimum of three (3) years of professional experience in digital communications, marketing, or public relations with a strong focus on website design, management, and social media strategy. Demonstrated experience coordinating digital content and campaigns across multiple platforms and stakeholders, preferably in a nonprofit, public health, or behavioral health setting.
  • Background: Selected candidates must undergo a background check and drug screen.

Why work at BRBH?

  • Make a difference: Join the BRBH team in providing trauma-informed care and helping build safe relationships that promote wellness, resilience, and recovery!
  • Great co-workers: Our staff work hard and support each other in a team atmosphere.
  • Work/Life Balance: We have a great paid time off policy - 21 days annually, which starts accruing on your first day, plus 10 paid holidays.
  • We offer great benefits, including VRS (Virginia Retirement System)! Click here for more information: http://www.brbh.org/benefits/

Blue Ridge Behavioral Healthcare (BRBH) is one of forty Community Services Boards established under the Code of Virginia to provide comprehensive services for individuals who have mental health disorders, developmental disability, or substance use disorders. We are charged also with continuously monitoring and evaluating our services to ensure their cost effectiveness and applicability to current citizen needs. BRBH operates multiple programs throughout the Roanoke Valley with over 350 employees working to provide or support our services. We are proud to have served our community for over 50 years. BRBH maintains a drug-free workplace and is an equal opportunity employer. This position is located in Roanoke, VA.